Case study

BLXBid is a custom web application developed for Bond Logistix LLC (BLX) by 10 Point 10 partner, Josh Cain. BLXBid conducts auctions for structured products, such as guaranteed investment contracts, forward delivery agreements, and repurchase agreements. Each bid is electronically "sealed" and known only to the bidder until the auction time has ended. Bids are then automatically tabulated and presented to BLX's client (usually a governmental or similar entity) for evaluation. Both providers and clients have permanent online access to their deal records ensuring more efficient recordkeeping and compliance.

BLXBid launched in April 2008. As of September 2008, BLXBid has successfully completed over $3 billion in secure, online auctions. BLXBid users include Citigroup, RBC, Transamerica, and Wells Fargo.

In addition to developing the application, the scope of the roll-out assignment included brand development, logo design, online navigatable PDF tutorials for both clients and providers, and a tradeshow display including a flash presentation.